“Any idea can be a great idea if you think differently, dream big and commit to seeing it realized” -Richard Branson.
In the recent time, I have seen a lot of small business owners, who have not realized how big they can grow their small businesses. They have great ideas, they fail to think outside the box.
Yes, it is innovate to take your small businesses to the internet or even start one on the internet, but evolving from small business to medium and big corporation is the big dream many small business owners are not realizing.
In this post, I am focusing on industry that involves a degree of creativity and innovation: Photography and design. This industry is a multi-billion dollar industry, and interestingly, businesses under this industry could be started small.
Unfortunately, the industry is saturated and the competition is stiff. However, there is always a good news for innovative minds. As the competition is high in this industry, carving a niche in a section of the industry will help you stay ahead of competitors in the industry.
Just like I am suggestion you carve a niche in the industry, I am also downsizing my focus in this post to Travel & Tourism Photography.
I follow a lot of online photo bloggers on social media, particularly Instagram and Pinterest; and some of them are showcasing beautiful scenes and sight, Bella Vista! like we say in Italian. They share contents to promote countries, cities, town, local foods, hotels, malls, attraction centres etc.
No doubt, some of these intellects are generating huge income from the beautiful images and intellectual contents they display online, while a whole lot of them are struggling to earn token from their creative works.
If you are one of the few that earn big from online photography, my two thumbs up for you. I say a very loud congratulations, and hope you would not rest on your oars.
On the other hand, if you are of the multitude that earn peanuts or have not earned a dime in online photography; and your intent is to make income in the field, this post will be more beneficial to you.
Why not try going back to the tradition? After all, going back to tradition is the first step forward, so says an African proverb.
Going back to tradition I mean: adopting the tradition ways of exhibiting your beautiful images, but instead of going the old fashion way only, you can be more creative and innovative by synchronizing the traditional practice with modern technique.
It is a fact that as human, memories of what we see, hear, touch and feel, stay longer with us than what we only see or hear.
The memories of beautiful sight we see on Social Media will soon disappear as soon as we get off our smartphones, computers and other media devices; but images and sounds we have on our personal effects stay longer and some of them become experiences.
Why not build a business model around soft copies of your creative ideas (online photographs) and develop them to almost a reality, by making hard copies (posters, frame, T-shirts, games, souvenir etc) that could be seen, heard, touched or felt?
You can build and grow a small business from this concept, if you design a business model that is feasible. Entrepreneurs who have broad experience can help you in fashioning a workable model in this context.
I have a social media follower who focuses on the Travel & Tourism Photography by sharing photos and contents about the city he resides. This concept would attract people to find out more about the city, its beauty and the locals; and his page subscribers who find the content convincing may visit the city to explore and have the real experience.
If my follower decides to earn money from this concept, he only needs to come up with a viable business model to develop the concept into a full business.
He can earn money from promoting local restaurants, hotels, government and private attraction centres etc. for a service fee; while he can simultaneously earn huge income from merchandising hard copies of these intellectual properties and copyright royalties from commercial usage of the properties ( hard and soft copy ) by somebody else.
Dear reader, I am here to help you succeed. I am willing to help design a workable business model on this ideas.
If this post inspires you, please do not forget to share with someone else. Also, If you have been motivated by this post to come up with more innovative ideas, please do not hesitate to share with us in the comment box.
He is an entrepreneur, writer, barber and interior designer. Abiodun discusses and writes about entrepreneurship, leadership, business and economy.
He has interest in luxury, art, fashion, travel and technology.
Abiodun is passionate about sport, particularly football (soccer) and boxing.