Branding is an essential strategy tool that businesses, organizations and individuals use to stand out from a competitive market. Brand is useful in presenting ideas, identity and proposal to the world.
If you take a critical look at big corporations around the world, you will realize that their names are associated with logo, colours, sign, tagline etc., and these attributes have garnered loyalty and sort of emotional attachment for them from their customers. No, it does not involve magic or voodoo, it is simply the power of branding.
Branding is not limited to businesses, corporations and organizations only. Individuals in politics, sports and entertainment have optimized branding to achieve success in their fields. However, branding is not an autopilot tool. You have to create, promote and invest in branding, to get the best of it.
This post is a guideline on how to create and promote your brand, to give you a competitive advantage.
Naming your business is as important as presenting your product or services to the public. There is more to a business name.
It is necessary to make your brand name tell a story about what you do. A pharmaceutical company would not want to name its business ‘Pharmnopoison’ The real interpretation of the brand name may not mean harm, it may be interpreted to ‘Pharm, no poison’ but the fact that ‘Poison’ is included in the name, it raises a red flag for company that dispenses consumable product. Choose a simple, unique and short name that is dynamic in nature and will be easily remembered.
Although brand naming is a complex subject which can take a separate article on its own, but to save the topic for another post, logo, images and taglines would be collapsed under brand naming. Researches have it that it is easier to remember a name or company that has specific attributes compared to common name amidst billions of businesses and individuals around the globe.
A short and memorable name, unique logo, fascinating colours, inspiring and informative slogan could be your brand’s selling point. These identities are what first time customers will remember about your business. I would suggest you employ the service of professional in this area, if you really want to create a big brand for yourself in your industry.
There are firms that have won the hearts of people through their branding concept, you are just one of the many others brands wanting people to subscribe to what you offer. There is competition, what makes you get noticed is the way you present your brand to the world.
It is embarrassing to keep pushing your name, product or service to people. It may spell doom for your business if you start by telling them about your product and services without offering good value. People are already familiar with a lot of similar products and services. They are more interested in the value you are offering, especially if it comes with no commitment.
You may add value to customer experience in your industry, by giving tips and advice i.e how-to buy quality products at low-cost, how to avoid being cheated, list of accredited dealers etc.
Talking about your industry and giving advice to potential customers or clients will make people have a level of trust in you, for giving them information they need to know about the industry.
Even when you are giving general information about the industry, you are doing a good work for your brand because they are better informed about the industry through you. They will easily remember your name among the number of businesses in your industry.
Let your brand been visible to everyone; at least the target market. Investing part of your business capital on brand naming and logo may not bring automatic positive result. Quality time and strategy should be planned to make the brand visible to the public.
Print and electronic media have been the traditional ways of creating visibility for brand. But recently, social media has been very useful and effective, especially on a low-budget plan.
Use these mediums to promote your brand. Make advertisement on TVs, magazines, dailies, billboards, radio and the internet. Place your logos and brands in strategic locations where your potential customers would be, but avoid constituting nuisance while trying to be visible everywhere.
Promote yourself (brand)
Whether as an individual, business or organization, the first person expected to believe in what you are offering is you. If you believe in your product or service, you would have great confidence in promoting yourself (brand)
Network with professionals, businesses and organizations outside your industry. Be proud to promote your company (brand) wherever you
go and whenever you meet new people.
Your brand should be easily spotted in your style. Carry business cards and ID. Wear clothing and accessories carrying your logo or colours related to your brand, make tagline of your brand a rhythm
in some of your conversations.
People tend to forget names and incidents easily, when they encounter related situation often. It is more productive to pin your brand identity to people’s mind.
You can make your brand stay at the top of their mind by following up on your branding strategies. Conducting research on their perception towards your identity and how you can improve on impression about the brand.
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He is an entrepreneur, writer, barber and interior designer. Abiodun discusses and writes about entrepreneurship, leadership, business and economy.
He has interest in luxury, art, fashion, travel and technology.
Abiodun is passionate about sport, particularly football (soccer) and boxing.